Going viral on social media isn’t just about luck. With the right strategies, you can create content that resonates deeply with your audience and expands your reach far beyond your current network. Whether you’re on LinkedIn, Meta, or TikTok, the principles of creating viral content share some common ground. Here’s how you can make it happen.

And if you’re looking for a tool that simplifies this entire process, todai can help you craft viral content with ease. But more on that later.

Understand Your Platform

Each social media platform has its unique audience and culture. What works on TikTok might flop on LinkedIn, and vice versa. Here’s a quick breakdown:

• LinkedIn: Professional, insightful, and value-driven. Content that educates, shares career lessons, or highlights industry trends tends to perform well.
• Meta (formerly Facebook): Diverse, with a focus on storytelling and shareable formats. Emotional, relatable posts or entertaining visuals often drive engagement.
• TikTok: Fun, fast, and highly visual. Trends, challenges, and bite-sized stories dominate here.

Before creating content, spend time understanding the tone and trends of the platform you’re targeting.

Start with a Hook

The first few seconds (or the opening line) of your content determine whether your audience will stick around. On TikTok, it could be a visually striking moment or a catchy statement. On LinkedIn, it might be a bold insight or an intriguing question.

Examples of strong hooks:

• TikTok: “Here’s how I tripled my productivity in one week…”
• LinkedIn: “Most professionals are doing this wrong…”
• Meta: “This story will change the way you think about [topic].”

Leverage Trends and Challenges

On TikTok and Meta, trends are the heartbeat of viral content. Participate in trending challenges, use popular audio clips, or put your spin on a widely recognised meme. Staying relevant to the platform’s ongoing conversations is key.

For LinkedIn, trends revolve around industry-specific topics or current events. Writing about timely issues or sharing your perspective on a major development can help you ride the wave of interest.

Keep It Relatable

Content that feels personal and authentic performs well across all platforms. Share your own experiences, struggles, or lessons. People connect with content that mirrors their own lives or aspirations.

On TikTok, this might mean showing a behind-the-scenes look at your work. On LinkedIn, it could be a detailed post about a recent career challenge and how you overcame it. Meta thrives on heartfelt stories that inspire or entertain.

Optimise for Engagement

Engagement—likes, comments, shares, and saves—is the currency of virality. Here’s how to encourage it:

• Ask questions: “What’s your take on this?” or “Has this ever happened to you?”
• Create shareable content: Posts that people want to send to their friends or colleagues.
• Add calls-to-action (CTAs): End your posts with something like, “Tag a friend who needs this!”

Use todai to Make It Easy

Creating viral content sounds like a lot of work, right? That’s where todai comes in. For just $1 per day, todai can:

• Generate Content Ideas: Stuck for inspiration? todai suggests trending topics tailored to your audience and platform.
• Draft Compelling Posts: From professional LinkedIn articles to punchy TikTok scripts, todai writes it all for you.
• Optimise for Platforms: todai ensures your content fits the tone, format, and style of LinkedIn, Meta, or TikTok.
• Edit Videos: Turn your text into eye-catching video clips in minutes with todai’s quick-cut AI video editor.

Why spend hours brainstorming or tweaking your content when you can have todai handle it for you? It’s the easiest way to keep your content relevant and engaging.

Master the Art of Timing

Posting at the right time can significantly impact your reach. For TikTok, evenings and weekends are prime time. LinkedIn tends to see the most engagement during weekday mornings. Meta activity peaks around lunchtime and late evenings.

Tools like todai can help you identify the optimal times to post for your audience, ensuring your content gets maximum visibility.

Test and Iterate

Not every post will go viral, and that’s okay. The key is to analyse your performance metrics—views, engagement, and shares—and tweak your strategy accordingly. Experiment with different formats, tones, and topics to see what resonates most with your audience.

With todai’s analytics, you can track your progress and refine your approach effortlessly.

Building viral content isn’t an exact science, but with the right mix of strategy and tools, it’s absolutely achievable. Start experimenting, stay consistent, and let todai be your partner in creating content that truly stands out.

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